Rise Proper

Nespresso is the refined, respectable, dare we say classy instant coffee. For this campaign we wanted to reflect that in the funniest, TikTokiest, and interesting way possible. This mascot for the Vertuo line of pods spills your morning proverbs - or virtues - to add a little refinement to your morning. Written as a combination philosopher and etiquette coach, this little stop motion pod adds a little “proper” to the day.